Labatt Blue ♥️ hockey
Unite in our love of hockey, online.
April Fool’s Day: Labatt Shampoo
What sport allows such flamboyance and flagrant disregard for the male grooming conventions of televised sports athletes? That’s right. They even have a name for players that have mane appeal: Flow.
#CellyOn
A “Celly” is short for celebration, and, in hockey it’s the little bit of flair performed after a goal, akin to the fist-pump in tennis or, the end-zone dance in football. For Labatt, #CellyOn is the tag that unites all fans to the glory that is hockey online.